How the True Producer Treats His Customer
by: Jonathan Daniel
One thing you should consider when buying beats from a producer is whether they have the ability to produce more beats that cater to your style within the one beat you interested in. I know some producers who have that one fire R&B track, but couldn't produce another one of the same caliber if their life depended on it. This is a quality that all producers should have. This is a must if you are in search for a producer that you want to work with on an ongoing basis.
Another thing to look for is the quality of the music. And a lot of times, you will find producers on websites selling beats and providing you only with a 128 bit rate encoded MP3. While this may be satisfactory for amateur artists, a true producer makes it his responsibility to be available to provide artists with their preferred track in various formats. For instance, some artists would rather have their track snail mailed to them on a CD or DVD containing 24-bit wave files of each instrument track. A producer should always be prepared to fulfill this request. I make it my business to do this even for non-exclusive tracks. I'm not saying you have to do this every time, but if the artist requests it, you want to give great customer service which will in turn give you repeat business.
Exceptional customer service is what will set the professionals apart from mediocre producers trying to make a quick buck online. They always check back with their customers to make sure that their CD or DVD arrived safely and that no problems have occurred. They are also willing to adjust instruments that artists feel are too loud or low, or if the artist requests a better mix all together. Even if the beat is non-exclusive, the artist will be comfortable with referring these producers to their next potential customer because of the service they were given.
At least half of the time, an artist would like to know if exclusive beats are available. Even though all of the beats on my website are nonexclusive, I make it known that exclusive services are available. This conversation may arise after an artist purchases one of a producer's nonexclusive beats. They should always be ready to make a beat just like the nonexclusive beat they sold. This happens to me often. An artist buys and nonexclusive beat and makes a demo that they is satisfied with, but decides he wants to take it further. They then ask me how to obtain exclusive rights for the beat. In this situation I convinced them to let me produce a beat just like the nonexclusive one they have purchased. It's an easy fix for producers providing exclusive and nonexclusive beats.
So the keys to finding an exceptional music producer who is versatile and Knows how to reproduce the magic over and over again and in all styles, having a quality mix and providing it to the customer in various formats, providing exceptional customer service, and being able to assist customers who wish to have exclusive rights to their works.
Tuesday, May 27, 2008
How the True Producer Treats His Customer
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