Tech Knowledge

Digital technology has evolved to the point that musicians can easily produce and mix their own music at home. There are plenty of computer programs that supply you with more than enough tools to crank out your own mixes right from your computer desk. The problem is that even with this technology right at our fingertips, many producers lack a few simple nuggets of knowledge that could help them produce a high quality mix.
I have stepped into some studios that were so loaded with studio equipment that you could literally hear the electrical humming when you entered the room, but once they played me the latest track of a composition or vocal session they recorded, it was very clear that a room full of technology will get you nowhere without the proper knowledge and skill set.
First of all, if you want to produce high-quality music, you're going to need a computer that can keep up. Older machines are fine for Internet use or word processing, but when it comes to mixing, adding effects, and multitrack recording, the old Packard Bell desktop running Windows 95 is not going to get it. You need lots of memory and hard drive space. Music files get extremely huge, so you don't want to crash or run out of hard drive space during a session or mixdown. Believe it or not, some laptops are advanced enough to handle these tasks, they may just cost you a pretty penny.
Once you get past your hardware dilemma, the right software is essential. Depending on what you really plan on doing with your setup, different softwares provide different functions, so it's really up to you to choose the best software package available for your endeavor. If you don't have a lot of hardware like compressors, a mixing board, etc. then you should look for software that does most of what you need behind the screen. Find software that has mixers included and the ability to import plug-ins. For many people, plug-in chaining is the answer to a quick high-quality recording. Experiment with various programs and see what works best for you.
Once you start cranking out some pretty good mixes, you should really consider investing in some suitable studio monitors. A lot of speaker setups are quick to lie to you about what the music really sounds like. You can get away from this problem by investing in a good set of studio monitors. Powered monitors are a little more expensive but in my opinion, they are really worth it.
Invest in programs that you have read positive reviews about. The cheapest program is going to perform like the cheapest program. If it is free, it probably won't produce a mix that is radio ready. You must be willing to spend something to achieve a decent sound. If you really love music, then you can't be afraid to invest in it.
When you start working with equalizers, please be careful that you don't use it too excessively. When done correctly it can really spice up your mix and enhance the parts you really need to hear. Just remember that when you start using this feature, it is better to take away than to add. You would be surprised how much damage you can do to a mix trying to boost the highs to give it a more crisp sound. You may end up with a crunchy sound instead of a crisp one.
Boosting increases the amount of noise. It is easy to end up with a distorted mix this way. Any time I mix and use the EQ feature I always have my decibel meter in view to make sure that I never exceed my desired level. Knowing how to EQ properly helps you produce a mix that doesn't clip. Clipping is one of the most irritating things that can happen to any song or track. If you can get a handle on equalization and avoid the pitfalls that result in distorted audio and clipping, then you're well on your way to producing great mixes in your own home using your computer.
The last thing I want you to remember is that you should always keep your audio sessions in the session form. Back them up on a CD/DVD or something. There is nothing more frustrating than having a great song that is a bad mix and can't be edited. Invest in a pack of blank DVDs and back up every session you record or compose. I sometimes pull up sessions from 2001 and can drop vocals on a beat that was made yesterday. It is fun seeing things like that come together.
I will touch on compressors and the de esser in a later article. Just know that with the right knowledge and skill set, it is not hard to have a home studio up and running in a short period of time. Have fun.

How the True Producer Treats His Customer

How the True Producer Treats His Customer
by: Jonathan Daniel

One thing you should consider when buying beats from a producer is whether they have the ability to produce more beats that cater to your style within the one beat you interested in. I know some producers who have that one fire R&B track, but couldn't produce another one of the same caliber if their life depended on it. This is a quality that all producers should have. This is a must if you are in search for a producer that you want to work with on an ongoing basis.

Another thing to look for is the quality of the music. And a lot of times, you will find producers on websites selling beats and providing you only with a 128 bit rate encoded MP3. While this may be satisfactory for amateur artists, a true producer makes it his responsibility to be available to provide artists with their preferred track in various formats. For instance, some artists would rather have their track snail mailed to them on a CD or DVD containing 24-bit wave files of each instrument track. A producer should always be prepared to fulfill this request. I make it my business to do this even for non-exclusive tracks. I'm not saying you have to do this every time, but if the artist requests it, you want to give great customer service which will in turn give you repeat business.

Exceptional customer service is what will set the professionals apart from mediocre producers trying to make a quick buck online. They always check back with their customers to make sure that their CD or DVD arrived safely and that no problems have occurred. They are also willing to adjust instruments that artists feel are too loud or low, or if the artist requests a better mix all together. Even if the beat is non-exclusive, the artist will be comfortable with referring these producers to their next potential customer because of the service they were given.

At least half of the time, an artist would like to know if exclusive beats are available. Even though all of the beats on my website are nonexclusive, I make it known that exclusive services are available. This conversation may arise after an artist purchases one of a producer's nonexclusive beats. They should always be ready to make a beat just like the nonexclusive beat they sold. This happens to me often. An artist buys and nonexclusive beat and makes a demo that they is satisfied with, but decides he wants to take it further. They then ask me how to obtain exclusive rights for the beat. In this situation I convinced them to let me produce a beat just like the nonexclusive one they have purchased. It's an easy fix for producers providing exclusive and nonexclusive beats.

So the keys to finding an exceptional music producer who is versatile and Knows how to reproduce the magic over and over again and in all styles, having a quality mix and providing it to the customer in various formats, providing exceptional customer service, and being able to assist customers who wish to have exclusive rights to their works.